as described on Wikipedia... Character assassination is a deliberate and sustained process that aims to destroy the credibility andreputation of a person, institution, social group, or nation. Agents of character assassinations employ a mix of open and covert methods to achieve their goals, such as raising false accusations, planting and fostering rumours, and manipulating information.
Character assassination is an attempt to tarnish a person's reputation. It may involve exaggeration, misleading half-truths, or manipulation of facts to present an untrue picture of the targeted person. It is a form ofdefamation and can be a form of ad hominem argument.
For living individuals targeted by character assassination attempts, this may result in being rejected by theircommunity, family, or members of their living or work environment. Such acts are often difficult to reverse or rectify, and the process is likened to a literalassassination of a human life. The damage sustained can last a lifetime or, for historical figures, for many centuries after their death.